637 Leonard Road Onalaska
Discover Lewis County will host the 2026 Discover Lewis County Tourism Summit & Leadership Awards on Friday, September 18, 2026, at The Mason Jar in Onalaska.
The countywide event will bring together tourism partners, businesses, community leaders, elected officials, organizations, and destination stakeholders for an evening focused on connection, collaboration, and the future of tourism in Lewis County.
This year’s Summit will feature presentations from Lewis County Commissioner Scott Brummer, Lisa Smith with the Washington State Microenterprise Association, and Matthew Ozuna with State of Washington Tourism. The program will include local and statewide perspectives on tourism, small business, economic development, and the role of partnerships in strengthening communities.
The evening will also include networking, dinner, a State of Tourism update, and the introduction of Discover Lewis County’s 2027 marketing direction: Discover Volcano Country. The new visitor-facing strategy is designed to help promote Lewis County’s unique location between Mount Rainier, Mount St. Helens, and Mount Adams while supporting destination development across the county.
A highlight of the evening will be the 2026 Tourism Leadership Awards, recognizing the individuals, businesses, organizations, events, and volunteers helping strengthen tourism across Lewis County. Award categories honor leadership, visitor experience, collaboration, stewardship, community impact, and volunteer service.
Tickets for the Tourism Summit & Leadership Awards are $45 and include admission, networking reception, dinner, the 2027 marketing plan introduction, and the Tourism Leadership Awards program.
For event information and tickets, visit DiscoverLewisCounty.com.
