All businesses learn and grow thanks to customer feedback. Comments, questions and suggestions can show a company what its consumer base wants or hasn’t been able to find anywhere else. This is especially helpful in the growing—but still young—cannabis industry. CBD products can be formulated in a variety of ways and ingested through an assortment of products, so discovering fan favorites that keep shoppers coming back is vital. At Tenino’s Sweet Life CBD, their new and unique products often spring from customer requests.

Sweet Life CBD
Sweet Life’s many unique formulations are carefully developed and tested at every step of the process. Photo courtesy: Sweet Life CBD

Sweet Life’s products are formulated through collaboration between CEO Jon Sutherland and COO Andre Pilon and are largely created in direct response to consumer feedback and requests. Outside testing is rigorous, but they also rely on individuals along the way thanks to specially chosen beta testers who suffer from chronic ailments or have extensive CBD product knowledge.

Additional materials blended with their proprietary CBD are sourced just as carefully. “We source all of our additional support ingredients from Bulk Supplements, which is one of the top nutritional supplement ingredient providers in the game,” says Sweet Life’s Raquel Pace. “All of our supplements are tested for purity and safety by the manufacturer beforehand and we test them for safety in our final product testing.” We also source from Pure Bulk, who provides a COA (certificate of analysis) for products upon request and are GMP (good manufacturing practices) compliant.

There are currently capsules, tinctures, topical rubs and even pet products for dogs and cats available through their online store or in select western Washington retailers. The oil tinctures come in a variety of fruit flavors and strengths and the roll-on muscle rub provides localized pain relief where you need it most.

“Our bestselling product is Sweet Dreams, which are orally taken capsules that contain CBD, CBN, melatonin and more that can help support getting to sleep and staying asleep,” says Pace. “Our second bestseller are also capsules called Sweet Vibes which contain CBD, CBG, L-Theanine and GABA whose ingredients aid in relaxation, calmness, anti-inflammation and more. It’s no wonder after the year we’ve had that these two are our top sellers.”

Sweet Life CBD
Product and formulation ideas often come from customer suggestions or feedback received by the hardworking team. Photo courtesy: Sweet Life CBD

All products are COA-lab tested and results can be found by scanning the QR code on the packaging or through the Sweet Life website. This certificate of analysis guarantees each product has no THC components and that the CBD percentage is accurate as listed.

But Sutherland and Pilon are always looking for new potential blends. After much hard work, they’ve released two more into the mix. These are also subject to COA testing and ready to hit store shelves near you soon.

“We are excited to share with customers our newest products: Sweet Relief and Sweet Recovery,” they explain. “Those that are harder on their bodies than the average person will benefit greatly from these two products because they contain a much higher level of CBD. Additionally, they contain CoQ10 (which decreases as you age and is good for exercise performance as well as many other things) and turmeric which is helpful for joint health. From the blue-collar worker to the professional athlete, these two products can help with pain relief and recovery for those that live with daily aches and pains.”

With more of the country opening up, you may be packing to hit the road this summer. Just remember that “within the United States, TSA states that products with no more than .3% THC are safe to travel with,” says Pace. “Because any products that contain more than .3% THC are illegal under federal law, it is extremely important to ensure your CBD products have less than .3% THC so always check labeling.” Sweet Life’s blends contain 0% THC.

Sweet Life CBD
Look for two new products to launch: Sweet Relief and Sweet Recovery, both excellent for athletes and people who are hard on their bodies. Photo courtesy: Sweet Life CBD

Do you have an idea for the ideal CBD product, blend or formulation? Head over to the website and fill out the Contact Us page with your suggestion. Through that portal you can also ask questions about their products or where to purchase them locally. Customers can find Sweet Life CBD in over 100 stores throughout Washington, Oregon and Idaho.

There is no magic formula for what makes a business special. But whatever that spark of success is, it comes from a heady mix of uniqueness, experienced creators, quality ingredients and openness to feedback. At Sweet Life CBD, they work hard to keep all of this at the forefront. Follow them on Facebook or Instagram for information, new releases or updates on their ever-expanding product line and upcoming launches. Sign up for the Sweetbike Sweepstakes to win a brand new KTM 450SX-F bike. Sign up here and every purchase earns an additional entry to win!

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